B2B Outbound Marketing
Find, create and nurture authentic relationships with target accounts
Outsell specializes in designing, managing, and maximizing your B2B outbound marketing campaigns helping to create higher quality and more predictable pipeline. We help you achieve better ROI from your business development activities by ensuring you’re focusing on the right accounts and prospects and the strategies that will be effective in turning those into sales qualified leads.
What is it?
We design, manage, and maximize the ROI of all outbound marketing activities , including prospecting, outreach, conferences attendance, association membership, podcast appearances, meetups, virtual summits, and other networking opportunities.
How We Do It
ICP Optimisation:
Precisely identify your Ideal Customer Profile for targeted outreach.
Brand Positioning:
Strategically position your brand in the market.
B2B Strategy:
Develop a comprehensive strategy tailored to your business needs.
Marketing & Sales Alignment:
Ensure your marketing and sales teams work seamlessly together.
Event Strategy:
Utilize events strategically to boost your sales pipeline.
Account Intelligence Reporting:
Gain actionable insights from detailed account reports.
Prospect Engagement:
Effectively engage prospects through personalized strategies.
Project Management:
Ensure efficient project execution for optimal results.
Digital PR and Case Studies:
Build trust and credibility with strategic digital PR opportunities and video case studies.
LinkedIn Paid Ad Management:
Use targeted LinkedIn ads to enhance outreach and engagement.
Delivery Methods
- Workshops
- Training
- Consulting
- Implementation
- Campaign Management
Outcomes
- Marketing activities aligned around a clear strategy
- Clear Outbound Sales Strategy and campaign management
- Authentic Relationships with Highly Targeted Decision-Makers
- Higher Quality B2B Meetings
- Fully optimized Sales Pipeline
- Proven Prospecting Process
YOUR B2B GROWTH TEAM
Your growth team is led by a Chief Marketing Officer and a Sales Director. They work closely with your executive team to identify problems, prioritize solutions, and implement effective strategies.
Fractional CMO
A highly experienced CMO with a proven track record of running & or founding B2B businesses.
Fractional Sales Director
A highly experienced sales director with a proven track record of optimizing sales pipeline for maximum value.
B2B Marketing Project Manager
A highly organized manager who plans, executes, monitors, controls, and closes out projects.
Prospect Relationship Manager
Focuses on account and prospect reach, engagement, monitoring and nurturing.
We only work with clients we know we can be successful with, which is why 90% of our new business comes from referrals.
We excel at working with founder-led businesses and only work with 15 clients at any one time to ensure the highest level of service and results.