Client Case Study
WOWW
FELIX NORTON
FOUNDER
“Outsell helped us gain clarity and guidance. Their structured approach allowed us to grow with confidence, enabling us to maximize our potential while freeing up my time to focus on leading the business.”
THE CHALLENGE
Datalab’s main challenge
THE CHALLENGE
Woww was thriving but struggled with:
- Revenue Unpredictability:
Despite growing steadily, sales revenue exhibited significant variability, with peaks and troughs that were difficult to manage. - Intuition-Driven Sales:
The team relied on informal, instinctive methods for client acquisition and lacked the data to make informed, strategic decisions. - Founder Dependency:
Felix, as the founder, was heavily involved in sales processes, creating bottlenecks and limiting scalability.
THE SOLUTION
Outsell provided a structured engagement consisting of workshops, coaching, and strategy development.
1. Initial Workshop
- Conducted an intensive workshop to align Outsell’s team with Woww’s business, clarify the agency’s goals, and identify key challenges.
- Mapped out Woww’s Ideal Client Profile (ICP), sales process, and target positioning.
ASSET CREATION
Assisting in the completion of critical marketing assets, such as their website and client testimonials & email templates.
STRATEGIC MARKETING AND SALES SUPPORT
Offering guidance & implementation on funnel creation, event management, prospecting, nurturing & qualifying.
CAPABILITY BUILDING
Providing Datalab with the tools and knowledge to build their sales and marketing capabilities internally.
AD-HOC SALES TRAINING
Mock calls and practical sessions to refine sales strategies and approaches.
ONGOING SUPPORT
Continuous advice on various channels and strategic initiatives.
THE RESULTS
Datalab
IMPROVED CLARITY AND FOCUS
Datalab gained a better understanding of their ideal client and how to develop and nurture relationships with key decision makers and change agents.
ENHANCED MARKETING CAPABILITIES
Creation of meaningful content and events tailored to their audience.
STRATEGIC GROWTH
Outsell’s support has been instrumental in building a coherent sales and marketing capability within Datalab.
SALES QUALIFIED LEADS
Repeatable and scalable way to develop marketing and sales qualified leads.
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