GTM for hard
to reach
markets.
We build & implement GTM strategies for regulated industries, closed networks, and long sales cycles. Relationship-first. Fractional team. Proven framework. The buyers you can't reach through cold outreach are the buyers we open doors to.
Trusted by
30+ companies across the US, UK & EMEA — funded startups to £20M businesses — use this system to open doors, deepen relationships, and close complex deals.
01 — The premise
One relationship
can change everything.
30+
companies across US, UK & EMEA running this system today.
£5.6M
qualified pipeline built in last 12 months with founder led, lean teams.
02 — The problem
You're not hard to sell. You're just selling it wrong.
- 01
Regulated industries have closed doors
Trust is the cost of entry. Decision-makers don't respond to cold emails from strangers.
- 02
Long sales cycles demand sustained presence
By the time your prospect is ready to buy, they'll choose the person they've been hearing from consistently.
- 03
Complex products need educated buyers
You can't sell someone into understanding a difficult product — you have to be the guide.
- 04
Buying committees require multi-threading
You need champions and sponsors inside the buying unit before the formal process starts.
03 — Why normal tactics fail you
The playbooks that work for others actively hurt you.
- 01
Cold outbound signals the wrong thing
In regulated industries an unsolicited email raises red flags, not interest.
- 02
Volume-based prospecting burns your reputation
In a closed professional network people talk. One badly targeted sequence closes doors you didn't know were open.
- 03
Lead gen agencies don't understand your buyer
They optimise for meetings booked. You need relationships built. Those are not the same metric.
- 04
Founder-led sales doesn't scale
You can't clone yourself. Without a repeatable framework every new deal depends on you — that's a ceiling, not a strategy.
04 — The concept
Welcome to
Outsell - B2B GTM & Outbound.
"Getting friend-zoned is the best thing that can happen to your pipeline. It means they trust you. It means you're in the room. When they're finally ready to buy — you're already the obvious choice."
01
Small lists. Deep relationships
We identify specific target accounts and go deep, mapping buying units and building real relationships across the organisation.
02
Events as infrastructure
The Event Stack uses structured intimate events as the engine for building trust with senior stakeholders and partner ecosystems.
03
Long-term. Then closed/won
A deliberate progression from warm introduction to closed deal with clear nurture stages and conversion triggers built in from the start.
05 — The event stack
A repeatable engine for trust.
- 01
Identify & map target accounts
Tightly defined ICP, short prioritised list, full buying unit mapped.
- 02
Design your event architecture
Roundtables, hosted dinners, partner panels, advisory briefings — valuable reasons to be in a room together, no hard sell.
- 03
Build the relationship layer
Structured nurture between events, relevant content, personal follow-up, partnership introductions.
- 04
Activate partner & ecosystem channels
Identify, activate and systematise partner relationships for consistent warm introductions.
- 05
Convert with consultative selling
Stakeholder mapping, proposal positioning, objection handling, close planning.
06 — How we work
Embedded.
Expert.
Yours.
01
Fractional Head of Growth
Henry leads as your fractional CRO — senior commercial leadership without the full-time overhead.
02
Specialist fractional leaders
Marketing systems, sales process, positioning, outsourced BD — the right expertise at the right moment.
03
Sales & marketing execution team
Research, outreach, event logistics, pipeline admin. We do the lower-level work so you don't have to.
04
Built to hand back
We coach you to own the system if you want it — built to live inside your business, not create dependency on ours.
07 — Who this is for
You might be exactly who we work with.
- 01You sell into regulated or complex industries — fintech, healthtech, professional services, deep tech.
- 02Your sales cycles are 6–18 months or more.
- 03Cold outbound hasn't worked — you've tried agencies, SDRs, outreach tools; the meetings don't happen or don't convert.
- 04You're still the one selling — you want to step back from founder-led sales without losing relationship quality.
- 05You have a hard-to-explain product — requires education and trust before a buyer will consider it.
- 06You want a repeatable system — not one-off campaigns, a durable growth engine that compounds over time.
08 — Our impact
30+ companies.
One consistent outcome.
"The perfect partner to help you build a coherent GTM capability inside a business selling something genuinely difficult to explain."
Reza du Plooy
Director & Co-owner, Datalab
"Our partnership has been transformative — they gave us a sales engine that still feels founder-led but is actually scalable."
Grant Calder
Founder & CEO, Flyt
"The biggest value has been getting clear on who we want to work with, and building a nurturing strategy for complex deals — how to get them in, when to pitch, how to warm them up. It gave me my time back."
Derek Notman
Founder & CEO, Couplr
09 — Who's behind it
"I've been inside the problem you're in."
Built around relationships not volume. Targeted depth not broad spray. Earning a place inside your buyer's world long before they're ready to buy. The Event Stack came out of that work. Applied in 30+ businesses. Refined with every engagement.
"People first. Tech enabled."
Authentic human connection is the last true differentiator in 2026 as AI commoditises every other part of the commercial stack.
10 — Let's talk
Ready to go deeper?
30 minutes mapping your growth challenge. No pitch. Just an honest conversation about what's blocking you and whether this framework is the right fit.
Book a discovery call →