Hire a Fractional
Sales Director.
Senior Sales Leadership,
Flexible Commitment.
Get access to experienced sales leadership without the cost, complexity, or commitment of a full-time hire.
Commercial expertise
to guide strategy & drive growth.
When hiring a full-time Sales Director isn’t the right move, many businesses turn to Fractional Sales Directors (FSDs) to/for:
- Improve sales performance
- Develop lead generation strategy
- Commercial leadership without a full-time cost
- Strategic oversight on sales activities and teams
- Clear accountability for sales performance
- Flexibility to scale involvement up or down as needed
Specialized industries
With many decades worth of combined experience, our fractional sales directors are able to assist companies in any industry or phase of development. We do however have in-depth experience with founder led B2B companies in the following areas:
- Professional Services
- Fintech & Financial Services
- HealthTech
- EdTech
- SaaS
- Manufacturing
- Travel & Hospitality
- Creative Industries & Agencies
- Disruptive Technologies & Start-Ups
What a Fractional Sales Director
Typically Covers
A Fractional Sales Director provides senior sales leadership focused on driving commercial performance across the following areas:
Strategic Sales Planning
Develop and implement sales strategies aligned with overall business objectives.
GTM Development & Implementation
Develop and implement a scalable way to build a pipeline of top tier leads.
Sales Team Leadership
Manage, mentor, and motivate the sales team, setting clear goals and performance expectations.
Sales Process Optimisation
Identify and improve inefficiencies in the sales process, covering lead generation, conversion, and customer relationship management.
Market Analysis & Opportunity Identification
Analyse market trends and customer needs to identify new sales opportunities and areas for commercial growth.
Sales Training & Development
Provide training and coaching to enhance sales team skills, product knowledge, and selling techniques.
Sales Technology & AI
Research, identification and implementation of best in class sales tech & AI to improve sales team performance & efficiency.
Performance Monitoring & Reporting
Track sales performance against targets, analyse key data, and deliver regular reports to key stakeholders.
Every business is different – your FSD focuses on where they can have the most commercial impact.
More Than an Individual – Sales Leadership with Full Team Backup
Outsell Fractional Sales Directors are supported by:
- Sales operations and research resources – to speed up delivery & reduce cost
- Proven playbooks and frameworks – to reduce time to impact
- Optional pipeline support (SDRs, BDMs) – if needed, you can scale up without multiple hires
Why Fractional Beats Full-Time
Full-Time Sales Director | Fractional Sales Director (Outsell) | ||
|---|---|---|---|
Cost | USD 100k+ salary + bonuses + tax + vacation | ||
Flexibility | Scale up or down monthly | ||
Speed to Start | 3-6 month hiring cycle | Start within weeks | |
Team Support | Just one person | Backed by a delivery team | |
Commitment | Long-term hire | No long-term contracts |
Meet a Few of Our Sales Directors
Richard Walton
Founder & CEO
Richard is a sales and management thought leader, keynote speaker, leader for sales training seminars and highly experienced CEO and Sales Director. He has over 25 years of proven success across multiple industries around the world and has personally built and managed sales teams from the ground up to over 35 in size. Having built a number of companies as an entrepreneur he has a deep understanding of how sales leadership can provide critical strategic insights whilst also offering the most cost effective and fastest way to improve your bottom line.
Henry Walton
Partner & Growth Consultant
Henry is a dynamic Growth Consultant with over 10 years of experience propelling businesses to new horizons. Renowned for seamlessly merging data-driven insights with creative strategies, He has a proven track record of optimizing processes, expanding market presence, and unearthing untapped opportunities. As technical as he is creative, henry works best when working directly with CEO’s and Founders, helping to translate their vision into tangible and scalable outcomes.
Alex Russell
Sales and GTM leader
Alex is a seasoned sales and GTM leader with over two decades of experience across enterprise technology, cloud, SaaS, and platform businesses. He’s built and led high-performing teams, modernised commercial strategies, and delivered growth across Africa and beyond. Kyro is his platform for bringing clarity, momentum, and structure to ambitious growth journeys.
Vanessa Hawtrey - Navarra
Fractional Sales Director
Vanessa is a seasoned Sales Director and Fractional Consultant with over 30 years of experience driving sales growth. Having built businesses, led regional teams, and directed high-performing sales organisations, she brings both strategic and hands-on expertise. Blending her background in executive coaching with sales optimisation, Vanessa helps companies streamline processes, strengthen client engagement, and achieve measurable results.
Dylan Edel
Fractional Sales Director
Dylan Edel is a seasoned sales executive, consultant, and fractional sales director with more than a decade of experience driving growth for technology and SaaS businesses across Africa and beyond. With a proven track record in scaling start-ups and leading sales teams, he has held senior leadership roles at companies including JOBJACK, DocFox Africa, and Plentify, where he designed and executed scalable sales strategies that delivered sustainable revenue growth.