Hire a Fractional SDR –
Build Pipeline Without
Full-Time Costs
Specialist top-of-funnel sales support to drive qualified sales conversations without the overhead of a full-time hire.
Cost-Effective, Flexible Sales
Development Support
A Fractional Sales Development Representative (SDR) provides targeted pipeline-building support for businesses that need more qualified sales conversations — without committing to full-time resources.
Whether you have an internal sales team or are just getting started, fractional SDRs help you scale outreach and lead nurturing in a flexible, low-risk way.
What a Fractional SDR Typically Covers
Fractional SDRs typically focus on top-of-funnel pipeline development, including:
Prospecting and Outreach
Identify and engage target accounts through personalised, multi-channel outreach.
Lead Qualification
Qualify inbound and outbound leads against key criteria before passing to sales.
Event Outreach & Follow-Up
Drive attendance to events, manage pre- and post-event outreach, and convert event interactions into sales conversations.
Database and CRM Management
Maintain clean CRM records, track outreach activity, and keep lead data up-to-date.
Appointment Setting
Secure discovery calls and meetings for senior sales team members or founders.
Performance Reporting
Track outreach metrics, response rates, and booked meetings, reporting regularly to stakeholders.
Not Just an SDR – A Team-Backed Resource
Our Fractional SDRs are backed by:
-
Sales management oversight to stay aligned with your
strategy. -
Playbooks and frameworks proven in B2B complex sales
environments. -
Flexible scaling options to increase or decrease support as
needed.
Why Fractional Beats Full-Time
PACKAGE | WHAT’S INCLUDED | FROM (GBP) | |
|---|---|---|---|
Fractional SDR | Lead generation & appointment setting | ||
SDR + Strategy Oversight | £3,500/month | ||
Full Sales Team | SDR + BDM + FSD support | Bespoke |