Datalab
REZA DU PLOOY
CO-OWNER
CAPE TOWN, JOHANNESBURG, LONDON
“I think I would describe them as the perfect partner to help you create a coherent sales and marketing capability in your business. You’ve saved us hundreds of hours in the work that you guys are doing behind the scenes &, we feel much more confident now in how we execute these things. I think it’s really been instrumental for us to have that capability inside our business being built.”
THE CHALLENGE
Datalab’s main challenge
THE SOLUTION
Outsell and Datalab working together
Outsell provided B2B Outbound Marketing Services & Ad-hoc Sales Training
THE SOLUTION
Outsell engaged with Datalab through strategic workshops and continuous support to address these challenges. The focus was on:
IDEAL CUSTOMER PROFILE (ICP DEVELOPMENT)
Helping Datalab define and target their ideal clients more effectively.
ASSET CREATION
Assisting in the completion of critical marketing assets, such as their website and client testimonials & email templates.
STRATEGIC MARKETING AND SALES SUPPORT
Offering guidance & implementation on funnel creation, event management, prospecting, nurturing & qualifying.
CAPABILITY BUILDING
Providing Datalab with the tools and knowledge to build their sales and marketing capabilities internally.
AD-HOC SALES TRAINING
Mock calls and practical sessions to refine sales strategies and approaches.
ONGOING SUPPORT
Continuous advice on various channels and strategic initiatives.
THE RESULTS
Datalab
IMPROVED CLARITY AND FOCUS
Datalab gained a better understanding of their ideal client and how to develop and nurture relationships with key decision makers and change agents.
ENHANCED MARKETING CAPABILITIES
Creation of meaningful content and events tailored to their audience.
STRATEGIC GROWTH
Outsell’s support has been instrumental in building a coherent sales and marketing capability within Datalab.
SALES QUALIFIED LEADS
Repeatable and scalable way to develop marketing and sales qualified leads.
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