Client Case Study
Flyt
GRANT CALDER
FOUNDER AND CEO
“Our partnership with Outsell has been transformative. They provided a comprehensive and dynamic approach to extending our sales pipeline. Unlike other companies, Outsell’s commitment to our success was evident in their strategic advice, extensive engagement, and innovative tactics. They have truly been an extended part of our team, helping us achieve tangible results and laying a solid foundation for future growth.”
THE CHALLENGE
Flyt’s main challenge
Flyt faced several challenges, including:
- Limited manpower with only ten full-time employees, mainly focused on product
- Difficulty extending the top of their sales funnel due to limited resources and time.
- A need to develop effective outreach strategies to engage potential clients on
a larger scale.
- A requirement to amplify engagement with potential clients using diverse tactics and strategies.
THE SOLUTION
Outsell and Flyt working together
Outsell provided B2B ROI Optimization and Outbound Development
THE SOLUTION
Outsell provided a comprehensive, multi-stream approach known as the Butterfly Effect to address Flyt's challenges. This approach included:
1. SALES PIPELINE EXTENSION:
- Utilised a strategic combination of soft and hard touchpoints to engage potential clients.
- Develop a rinse & repeat method to nurture prospects and develop relationships with key stakeholders.
- Developed tailored tools and materials for outreach.
2. TOOLS AND STRATEGIES:
- Ideal customer profiles were identified and refined into three main types
- Integrated LinkedIn messages, posts, webinars, podcasts, and conferences to create multiple touchpoints with potential clients.
- Emphasized strategic messaging and follow-ups to nurture relationships with prospects.
3. HOLISTIC PARTNERSHIP:
- Provided a thinking partner, strategist, tactical implementer, and advisor role to Flyt.
- Focused on building a robust and extensive sales pipeline through continuous engagement and strategic advice.
Key Actions:
- Conducted extensive market research and defined ideal customer profiles.
- Developed a multi-channel outreach strategy incorporating LinkedIn, content marketing, webinars, conferences and direct engagement.
- Implemented a systematic process for tracking and managing sales activities and prospect interactions.
THE RESULTS
Flyt
Outcomes:
- Significant extension of Flyt’s sales pipeline with a substantial increase in marketing qualified leads.
- Achieved higher engagement rates with targeted prospects through personalized and strategic outreach & re-engagement.
- Aligned sales & marketing to enable best ROI on marketing activities.
- Successful client acquisition resulting in increased revenue and market presence.
Outsell’s partnership with Flyt exemplifies a successful collaboration that goes beyond traditional lead generation. By focusing on strategic engagement, comprehensive support, and innovative outreach methods, Outsell has helped Flyt overcome significant & numerous challenges relating to sustainable outbound strategies & tactics.
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