Client Case Study
WOWW
FELIX NORTON
FOUNDER
“Outsell helped us gain clarity and guidance. Their structured approach allowed us to grow with confidence, enabling us to maximize our potential while freeing up my time to focus on leading the business.”
summary
Woww's summary
Outsell collaborated with Woww, a growing digital agency led by Felix, to address challenges in sales predictability and scalability. By transitioning from an intuition-based approach to a structured, data-driven sales strategy, Outsell helped Woww enhance revenue predictability, improve sales team effectiveness, and position the company for long-term growth.
Key Results:
- Transitioned to a process-driven sales system.
- Increased deal size and client quality.
- Created a clear path toward their BHAG (Big Hairy Audacious Goal) of $1M recurring revenue per month within five years.
THE CHALLENGE
Woww was thriving, but struggled with:
- Revenue Unpredictability:
Despite growing steadily, sales revenue exhibited significant variability, with peaks and troughs that were difficult to manage. - Intuition-Driven Sales:
The team relied on informal, instinctive methods for client acquisition and lacked the data to make informed, strategic decisions. - Founder Dependency:
Felix, as the founder, was heavily involved in sales processes, creating bottlenecks and limiting scalability.
Felix summarized:
“We needed structure and guidance to move from organic growth to strategic growth.”
THE SOLUTION
Outsell provided a structured engagement consisting of workshops, coaching, and strategy development.
1. Initial Workshop
- Conducted an intensive workshop to align Outsell’s team with Woww’s business, clarify the agency’s goals, and identify key challenges.
- Mapped out Woww’s Ideal Client Profile (ICP), sales process, and target positioning.
2. Strategic Coaching
- Delivered ten one-on-one coaching sessions focused on turning workshop insights into actionable strategies.
- Built a structured sales process to improve pipeline management and decision-making.
3. Sales Process and Outbound Strategy Refinement
- Shifted the sales model to data-driven decision-making, enabling clearer targeting and resource allocation.
- Enhanced outbound sales strategy to generate more high-value opportunities and maximize conversion rates.
Felix noted:
“We implemented and pivoted from an intuition-based sales system to one that is data-driven and process-driven.”
WOWW DIGITAL
THE RESULTS
1. Structured Sales System:
Woww transitioned to a sales process that relies on data insights rather than intuition, enabling strategic growth.
2. Improved Metrics:
Saw measurable increases in sales volume, deal value, and the quality of client engagements.
3. Scalability
Reduced founder dependency by preparing the sales team for independent operation.
Felix shared:
“The processes and methodologies we plugged in have enabled us to work towards our BHAG of $1M in recurring revenue per month.”
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